Our new Brisbane showroom is a surreal and sensual tropical haven inspired by the glamour and euphoria of 1980s Miami. Designed by our Creative Director Thomas Coward and Hana Hakim of The Stella Collective, the showroom is a breath of fresh tropical air, showcasing our products in an aspirational and interactive environment.
“Australia does tropical design beautifully, so we needed to go above and beyond to deliver the unexpected to Artedomus clients,” says Hana Hakim, founder of The Stella Collective. Hakim and Coward looked to the bygone era of Miami and the famous Fontainebleau and Eden Rock hotels to create a unique and powerful narrative for Artedomus’ Brisbane showroom. This is the third Artedomus showroom the pair have designed (following Sydney and Melbourne), and they wanted to cultivate a new aesthetic suited to Brisbane’s subtropical climate.
The 300-square-metre showroom is located in a large warehouse in Fortitude Valley where its high ceilings and natural light provide the perfect backdrop for showcasing the beauty of our stone, tiles, architectural surfaces, bathware and furniture. Coward and Hakim conceptualised the customer experience as an inspirational and interactive journey from the reception, through the showroom and into the library.
Customers enter via a garden into the dream-like reception where a dramatic marble desk has classical-inspired carving and soft 6-meter-high curtains billow around it. Colonnades of white screens define spaces throughout the showroom, while plantation shutters and ceiling fans evoke familiar scenes of Miami from the past. Curved catwalks, crystal chandeliers and marble-clad columns reference the iconic work of architects Morris Lapidus and Sir Terence Conran, and Artedomus materials are integrated throughout the displays in timeless, neutral colours and soft pink and deep desert hues.
The products are presented in context, such as bathroom settings and living spaces. An outdoor apartment, like a tropical abode, features a kitchen, dining area and bathroom to showcase our exclusive finishes, furniture and products. This includes its New Volumes™ Collection 01 and Agape bathware, as well as custom-designed interchangeable screens and plinths that allow clients to experiment with stones and tiles. A hotel-bedroom-style lounge has beautiful Cotto Manetti terracotta flooring, along with stunning furniture from Cult.
The customer journey concludes in the selection library at the showroom. It accommodates our extensive range of tiles, mosaics and architectural ceramics, and is a meeting place for designers and clients.
The Brisbane showroom opened in November and will host an official launch party in February 2020. The Artedomus team has already received great praise from clients who frequented the showroom. “Customers are staying much longer and gaining a better understanding of the full range of Artedomus products. Their feedback has been incredible, and they are just as thrilled as we are,” says Artedomus Managing Director Phil Brenton.
Explore our incomparable collection of stone, tiles, architectural surfaces, bathware and furniture on display in our new Brisbane showroom at 84 Brookes Street, Fortitude Valley.
Photography by Derek Swalwell.