Agape brings new depth and dimension to daily self-care rituals in a series of elegant, innovative and expertly crafted releases at Milan Design Week 2025.
For more than 50 years, Italian bathware brand Agape has been instrumental in evolving our bathroom environments from purely functional spaces into zones of self-care and personal wellbeing. Just ask Agape’s co-founder Emanuele Benedini, who attests to the fact that today’s bathing zones must deliver multiple functions to support both bathing and relaxation.
At Milan Design Week this year, Agape presented an immersive showcase highlighted by many beautiful new propositions as well as material innovations. These innately balance Agape’s vision for enhancing rituals of self-care through products that transcend trends, decades and eras.
Material innovation: New finishes and surfaces
Agape has been hard at work progressing its Cristalplant technology, to present in 2025 the Cristalplant® biobased colour-in-mass. Where traditional colour applications would rely on surface coatings, this break-through material technology ensures full-depth colour saturation with the benefit of making it uniform, durable, and repairable. Agape presented its new Cristalplant technology in a light grey tone at Milan, with darker shades currently in development.
Ufo: Generous proportions
With its unmistakable circular geometry, this stainless steel washbasin is formed with generous proportions. In the tradition of Agape, whose designs and collections are habitually long-sellers, the Ufo basin draws on Benedini Associati’s original 2002 design (the Ufo bath) to add a basin design, too. Browse Artedomus basins.
Settecento: Creating new memories
The Settecento bathtub, designed by Benedini Associati, joins the iconic Ottocento bath in reinterpreting classical forms with contemporary sensibility. Indeed, gazing upon the Settecento bath is a serene experience – just as bathing should be. Browse the Memory Collection of taps, featured with the Settecento.
Cenote: Raw meets refined in expressive duality
Crafted in natural or dark refractory clay, Patricia Urquiola’s Cenote basins are defined by their textured exteriors and glazed interiors. Urquiola brings her characteristic textural, detailed and depth-through-softness approach to fireclay and indeed these basins bring new depth to our daily self-care routines. Browse Cenote basins.
Immersion meets oriental bathing rituals
Neri & Hu have long brought a unique East-meets-West viewpoint to the European design houses with which they work. Neri & Hu’s designs balance polish and sophistication with hints of Eastern sentiment, culture, tradition and aesthetic. This new round Immersion bath is a fresh take on minimalist elegance, conjuring oriental bathing rituals and traditional timber bathing vessels. The original Immersion bath, known for its deep, vertical design, offers two distinct bathing experiences: full-body immersion, reminiscent of thermal baths, or an upright position supported by a comfortable seat. Neri & Hu’s new round version continues this philosophy to enhance the ritual of bathing. Browse Artedomus baths.
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Like this article? Read A tactile, design-led approach to wellbeing – the Artedomus bathroom.
Words by Alice Blackwood