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New Volumes Collection 01: Elba. Styled by Megan Morton and photographed by Dieu Tan.jpg

New Volumes Collection 01: Elba. Styled by Megan Morton and photographed by Dieu Tan

New Volumes x Megan Morton

As with everything else Artedomus has done with New Volumes to date, the Sydney launch event was a similarly epic affair. Going far beyond the expected and instead, creating a multi-layered event campaign that celebrates the history of marble. Guided and conceived by Megan Morton, with photography by Dieu Tan, this special collaboration culminated in November at the Artedomus showroom.

In Megan’s words “New Volumes pushed the boundaries of a single material in its inaugural collection, so we wanted to do the same to celebrate its arrival to the Sydney market.

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Spomenik c/o Marsha Golemac. Styled by Megan Morton and photographed by Dieu Tan

The irony of marble is that it has been the material of peasants since the early 18th century, used to keep the pastry cool. Taking our lead from marble’s purity and practical roots, pre-baked and bread varieties are used cheekily to prop each piece but also help demonstrate scale. Half and full baguettes to show a tables height, a loaf baked to fit inside Marsha Golemac’s Spomenik vase can give the viewer an instant idea of what power, presence and potential the pieces hold.”

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Bacchus c/o Tom Skeehan. Styled by Megan Morton and photographed by Dieu Tan

Alongside the images, hung like fine-art prints in a gallery, 2 short films were created. Sharing the various techniques of making bread using nothing but bare hands, flour, water and a rolling pin on the Wyrie dining table designed by Nick Rennie.

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Napoleon & Josephine c/o Sarah King. Styled by Megan Morton and photographed by Dieu Tan

Morton continues “There is an inherent innuendo when you realise how sensual the act of baking bread for someone is, so the campaign seemed to art direct itself. Using raw materials in basic ways for a new way to consider Elba”.

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Wyrie c/o Nick Rennie. Styled by Megan Morton and photographed by Dieu Tan

The result is a carb-loaded series of contemporary, fine-art photographs, a PG and not-so-PG short film and an event that showcases the collections’ purity of design, while giving a wink to its birthplace and demonstration of capacities.

Watch the video below
Photography & Video: Dieu Tan
Art Direction & Styling: Megan Morton

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Hurlysi c/o Thomas Coward. Styled by Megan Morton and photographed by Dieu Tan

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Semper Planter c/o Dale Hardiman. Styled by Megan Morton and photographed by Dieu Tan

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Hemera c/o Ross Gardam. Styled by Megan Morton and photographed by Dieu Tan

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Lydn c/o Thomas Coward. Styled by Megan Morton and photographed by Dieu Tan

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Undara c/o Nick Rennie. Styled by Megan Morton and photographed by Dieu Tan

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Semper Vase c/o Dale Hardiman. Styled by Megan Morton and photographed by Dieu Tan

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Artemis c/o Emma Elizabeth. Styled by Megan Morton and photographed by Dieu Tan